JP Holistic Nutrition (079 6179 0249), an online retailer of holistic pet and human health support products, has introduced a new line of pet supplements.
The company, led by veterinary surgeon Dr Paul Boland and animal behaviourist, Justine Shone, has introduced a new line of holistic dog supplements, featuring Doggie Omega 3. This additive contains elevated levels of long-chain EPA and DHA fatty acids - dietary fats believed to carry an array of health benefits and play a role in anti-inflammatory processes and skin conditioning.
JP Holistic Nutrition’s new product, a marine lipid concentrate, derives from anchovies and is uncontaminated by heavy metals. Omega 3 fatty acids may play an important role in the healthy functioning of the brain, heart, joints, skin and coat.
The market for pet supplements in the UK is growing at approximately 7% annually, at a higher rate than the global average, a trend expected to continue for many years. While the pandemic witnessed a spike in dog and cat ownership, it also renewed interest in holistic nutraceuticals and chemical-free products for both humans and their pets. Furthermore, the skin and coat segment of the market is expected to report the highest growth of all pet care categories. In the U.S., millennials - whose preference for nature-based products is the highest among all the generational categories - are the top pet owners today, increasing long-term market demand for holistic pet supplements.
JP Holistic Nutrition’s Doggie Omega 3 supplement for dogs may provide additional benefits for dogs. Studies indicate that DHA facilitates both brain and eye development in puppies and may slow cognitive decline in older dogs. Furthermore, research has shown that omega-3 fatty acids can help to treat both kidney disease and canine rheumatoid arthritis - an especially common disease for all dogs, which can manifest itself in yonder adults - as early as one year old.
The company’s range of natural support products and supplements includes ear cleaners, toothpaste, probiotics, calming edibles, and two additional joint relief products, from green-lipped mussels and Boswellia/turmeric. JP Holistic Nutrition also offers products for cats, birds, rabbits and livestock - and their human counterparts.
One customer commented about Doggie Omega 3: “Great Omega 3 Supplement for dogs- I bought this to find a solution to my dogs scratching and ear infections..really pleased with it, even in this short space of time she's scatching a little bit less, fingers crossed, she continues to improve, plus she loves the taste and gets really excited when she sees the bottle.”
Dr Paul Boland BVSc MRCVS
JP Holistic Nutrition